Podcast Episode Title:
From University to Dragon's Den Success - Building a Global Eyecare Brand with Dhruvin Patel from Ocushield – 

Episode Description:
In this episode of In Reviews We Trust, host Callum McKeefery speaks with Dhruvin Patel, the founder of Ocushield, a rapidly growing eyecare brand that focuses on protecting users from harmful blue light exposure. Dhruvin shares his journey, from studying optometry at City University in London to founding Ocushield and successfully pitching the business on Dragon's Den. Recently, Ocushield raised over £1 million in a seed round to continue its growth and innovation in the eyecare space.

Dhruvin discusses how Ocushield grew from an idea sparked in university to a brand offering products ranging from screen protectors and glasses to eye-friendly lamps. With 40% of their sales now coming from the U.S., Ocushield has made waves in the e-commerce world through its multi-channel approach, including retail partnerships with giants like Best Buy and upcoming launches in John Lewis.

Tune in to hear about Dhruvin’s approach to product development, marketing strategies, building trust through customer reviews, and his plans to make Ocushield a household name synonymous with eye health.

Key Topics Covered:

• How Dhruvin Patel founded Ocushield and grew it from a university project to a multi-million-pound business
• The importance of product innovation in the eyecare space
• Ocushield's appearance on Dragon’s Den and raising over £1 million in funding
• Building an omni-channel strategy with retail partnerships like Best Buy and John Lewis
• The power of customer trust signals and reviews in driving conversions
• Future product innovations in eye care, including eye mist sprays and supplements