Unlocking the Secrets of E-commerce Success with John Surdakowski, Founder of Avex – Building Brands, Investing in Tech, and Mastering Shopify

Episode Description:
In this episode of In Reviews We Trust, Callum McKeefery welcomes John Surdakowski, the founder and CEO of Avex, one of the world’s top digital agencies. John shares his journey from humble beginnings in web design to working with iconic DTC brands like Kith, Balance Athletica, and Katy Perry’s De Soi. They dive deep into the strategies that have made Avex a go-to agency for Shopify Plus brands, focusing on what makes a standout e-commerce site—from powerful UX/UI design to killer copy that drives conversions.

John also discusses his impressive portfolio of investments in leading Shopify apps like Shogun and GRIN, offering listeners insights into his thought process when backing innovative products. The conversation touches on the trends shaping the future of e-commerce, such as headless commerce, community-driven brands, and the growing importance of loyalty programs.

Tune in to discover the actionable advice John gives to DTC brands looking to scale efficiently, avoid common mistakes, and stay ahead of industry changes in 2024.

Key Topics Covered:

• Building an agency and scaling with Shopify Plus
• Investing in disruptive Shopify apps (Shogun, GRIN, Govalo)
• The rise of headless commerce and what brands need to know
• Why community and loyalty will be the next big trends in e-commerce
• Best practices for launching and growing a DTC brand
• How major brands like Liquid Death and Mid Day Squares are mastering e-commerce